Role:
Senior Designer & Art Director - concept design and execution for new packaging designs

The Brief:
To redesign the sauce labels across Pizza Hut’s restaurant range, creating a packaging solution that’s visually distinctive, and aligned to the core brand. The labels needed to work within practical production constraints, and contribute to the overall brand experience at a smaller, tactile scale.

The Result:
A streamlined and visually cohesive label system. The updated designs strengthened brand consistency across touchpoints, and demonstrated how thoughtful packaging can enhance even the smallest elements of the customer experience.