Role:
Senior Designer & Art Director - led the creative direction and visual execution of a refreshed in-restaurant campaign.

The Brief:
To develop a bold new visual look for in-restaurant collateral for Pizza Hut. The campaign required an energetic aesthetic that would feel contemporary and attention-grabbing within the restaurant environment, and appeal to families.

The Result:
A vibrant superhero themed visual system rolled out across menus, POS materials, and packaging elements. The neon-inspired direction injected energy into the restaurant space.