As a hands-on design lead with experience both in-house and agency-side, I specialise in brand identity and campaign design. Whether leading a team or as a safe pair of hands working independently or with others, I’m comfortable owning a project end-to-end.

I work across broadcast, print, experiential and digital design, and art direct all aspects of motion and other disciplines to deliver considered and consistent multi-channel output; achieving brand consistency without hindering creativity. I love to be in collaborative environments where creativity meets strategy; designing with purpose and pushing creativity and brand identity to deliver results against wider business objectives.

I help to assemble and guide talented teams with a diverse skill set, creating impactful 360 campaigns and building beautiful brand identities. I enjoy experimenting with emerging AI tools to expand the creative process - flexing my teams workflow to adapt and grow with new technology, and create new possibilities. From concept development to execution, I enjoy presenting at all levels. With an eye for detail and brand consistency, I’m passionate about transforming ideas into visually powerful stories.