Role:
Senior Designer & Art Director - led the creative direction and visual execution of a packaging and menu design refresh, from concept development through to final production and artwork. Art Directed a photo shoot to update collateral and promote the new look.

The Brief:
To refresh the packaging design for the brand’s takeaway offering and redesign the in-restaurant menus. The refresh needed to feel contemporary and engaging whilst remaining aligned with existing brand guidelines, ensuring consistency across both dine-in and takeaway experiences. A new photoshoot was needed to bring cross-channel alignment.

The Result:
A clean, colourful and confident visual refresh that retained the core brand framework but introduced a more modern and expressive tone. We commissioned a series of playful illustrations to complement the structured layouts, adding personality and creating a more ownable and cohesive design system across packaging and menus. This new look was brought to life in a suite of new promotional imagery for use across print and digital.