Role:
Design Director - creative direction for the rebrand, event collateral concepts, and brand implementation across print, digital and motion.

The Brief:
Refresh the branding for the UK's largest enterprise blockchain conference, ahead of their 2025 event. Deliver comprehensive brand guidelines to bring consistency and visual energy to the aesthetic, with the broader goal of driving registrations and footfall across a multi-million pound event.

The Result:
Full guidelines spanning print, web, photography, social and motion. To meet tight timelines and budgets, we used AI tooling to produce opening films for each day of the conference. I also devised a creative strategy to target registrations more effectively.