BBC News World Service: Trust is Earned Campaign
Role:
Lead Designer
Project:
Concept designs and execution of this BBC News World Service campaign. Featured in Arabic (in Cairo) and Hindi (across India).
The “Trust is Earned” campaign was a global branding initiative highlighting the BBC’s commitment to impartial, high-quality news. This facet of the campaign focused on delivering clarity, courage, and respect to audiences across India and the Middle East.
Translation: Don't trust the news if it isn't asking the hard questions. Trust is Earned. BBC News Hindi
Translation: Don't trust the news if it isn't fearless. Trust is Earned. BBC News Hindi
Translation: Don't trust the news if it doesn't cover all perspectives. Trust is Earned. BBC News Hindi