Role:
Senior Designer & Art Director - concept development and creative execution of the new brand identity, contributing to the strategic thinking and leading visual direction from initial theory to final rollout.

The Brief:
Hoopers wanted to differentiate themselves within the probate genealogy sector, modernising their visual identity and presenting a more approachable, contemporary alternative to competitors. The project required a complete brand overhaul, including a new logo, website, stationery suite, and press materials, creating a cohesive and recognisable presence across every touchpoint.

The Result:
A calming contemporary new look giving them stand out in their sector. We commissioned a set of beautiful calming illustrations that were ownable and signposted their brand. Their new aesthetic was clean and clear and professional.