Role:
Senior Designer - Concept visuals for press, and design work for special-build OOH

The Brief:
Collaborate with our BBC Creative team to create a memorable campaign for BBC One’s Dracula.

The Result:
We produced this much-talked-about Dracula campaign for BBC One, across press and OOH, including this special-build billboard. During the day passers-by notice that the billboards are stabbed with stakes. Yet, at night, a light at the side reveals Dracula, as the position of the stakes project his likeness in shadow. This OOH execution went wild on social, featuring on over 22 million social posts globally, and gracing over 40 articles online.