Role:
Creative Director - Concept designs, design direction and execution

The Brief:
Within a tight budget, create a 360 campaign concept that can be used across two sister retail centres - Gloucester Quays and Quayside Media City, to showcase their independent offerings over the festive period.

The Result:
I designed and led both 360 Christmas campaigns across the centres, working within a modest budget to deliver cohesive creative across all channels. From initial concepts, I designed in-centre POS, digital banners and social media content. I art directed simple TV and Radio commercials, resulting in a unified campaign that showcased the breadth of the centre’s festive offering, from gifting to events and dining.