Role:
Lead Designer - creative concept development and visual execution of this OOH campaign.

The Brief:
To create a bold OOH campaign for the third and final series of This Country, to celebrate the distinct voice and cult appeal of its central characters. The campaign needed to spotlight the “wisdom” of Kerry and Kurtan whilst amplifying anticipation for the concluding season.

The Result:
A character-led OOH campaign that brought Kerry and Kurtan’s deadpan humour into public spaces. By isolating their most absurd and unexpectedly insightful quotes, the creative turned everyday environments into extensions of the show’s world. The campaign generated so much buzz on social, celebrated the series’ legacy, and gave the final season a memorable send-off!