National Theatre
Keyart & Programmes
Role:
Lead Designer - creative design and visual direction for show key art and collectable programmes
The Brief:
To create distinctive key art for each production and design premium, collectable programmes that would serve both as functional guides and lasting keepsakes. The programmes needed to balance strong visual storytelling with considered typography and editorial structure, incorporating cast biographies, commissioned writing, and in-depth histories of the theatre companies involved.
The Result:
A cohesive suite of key art, with beautifully crafted programmes to accompany them, and elevate the audience experience. Each piece aimed to combine striking visual identity with carefully structured editorial design, resulting in something audience members could keep as meaningful mementos of their visit.