
BBC Two:
The ‘2’ Curve
Role:
Senior Designer
Project:
Concept development for the BBC Two Curve identity, the channel’s first major rebrand in 25 years. Working alongside leading UK and international animators, we created a series of idents designed to reflect a range of moods, aligning with BBC Two’s diverse and unpredictable programming. The project aimed to deliver a more cohesive and seamless connection between content and channel branding.









