Role:
Lead Designer - creative development and articulation of a refreshed brand system.

The Brief:
To devise a new branding approach and comprehensive guidelines for BBC Sounds in collaboration with Mother. The project required evolving the platform’s visual identity to better reflect its breadth of content, whilst creating a flexible brand system that could scale seamlessly across digital, social, and OOH environments.

The Result:
A dynamic and adaptable brand framework supported by clear, practical guidelines. The refreshed identity strengthened recognition, improved consistency across channels, and gave internal and external teams the tools to express BBC Sounds with greater confidence.