Role:
Design Director

Project:
Leading the bold new rebrand for BSV Association. Our small team created an AI-generated brand film as the emotional centrepiece of this work. Developed over an eight-week period, we created the film using a combination of legacy and emerging AI platforms - developing our work-stream between tools for the best results. We told a story spanning eight countries without using a single camera. It let us explore ideas more freely, bringing creativity and imagination to the forefront while operating within both a tight budget and limited timeframe.